Detailed report showcases year-round initiatives to promote the value of pest control services

FAIRFAX VA. — The Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), released its 2023 annual report, illustrating the organization’s comprehensive efforts to tell the clear, credible story of the pest control industry while raising consumer awareness of the risks that pests pose to families, businesses and homeowners across the country.

The 20-page report, themed “We Are Boundless”, highlights the PPMA’s year-round efforts to promote, protect, and grow the professional pest control industry by bringing new users to market, reaching a massive audience of 1.8 billion in 2023. Packed with data and impactful visuals, it showcases a multi-channel approach, including consumer and commercial media relations, public service announcements, digital advertising campaigns, and organic social media engagement, among other tactics.

“Looking through these pages, I feel a huge sense of pride in our industry and immense gratitude for all who support this powerful work,” said Bobby Jenkins, Chairman of PPMA, ABC Home & Commercial Services. “It’s through the dedication of pest control companies, suppliers and friends that PPMA’s achievements are made possible.”

“Our annual report is not just a testament to the past year’s achievements, but also the 26-year journey of progress that’s made us the thriving organization we are today,” said Jim Fredericks, Executive Director of PPMA. “This year’s edition showcases the unwavering dedication our investors bring to the table to propel the pest control industry forward through strategic outreach and consumer education.”

The annual report features milestone accomplishments for PPMA, including:

• A new and improved consumer website, PestWorld.org, recording a combined 7.2+ million impressions in 2023
• The highly anticipated second season of “Will They Eat It?,” a powerful yet humorous web series that reminds viewers of the importance of professional termite control to protect both their properties and wallets
• Noteworthy national and regional news stories with Good Morning America, NPR, TMZ, USA Today, CNBC and over 700 other earned media placements
• Valuable insights shared in commercial publications such as Food Engineering Magazine, Facilities Net and QA: Quality Assurance, among others
• Award-winning PSAs dominating airwaves across the top U.S. media markets, delivering factual and compelling health information to viewers and listeners nationwide

“We’re incredibly proud of the work that’s reflected throughout this report, and excited to continue pushing the boundaries in 2024 and beyond,” said Fredericks.

PPMA also keeps investor companies up to date on programming each month via the PPMA Update – an e-blast recapping social media and digital advertising results, big media relations wins, consumer website performance, artificial intelligence reports and more. Additionally, the What’s New on Mainframe e-blast shares the latest marketing tools and designed assets available on the subscriber site, PPMAMainframe.org, and shares helpful tips for how to use these materials in company marketing programs.

For more information about PPMA and all its marketing programs or to invest or subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.

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About the Professional Pest Management Alliance

The PPMA was founded in 1997 to grow, promote and defend the pest management industry. For more than 25 years, PPMA has served as the voice of the industry and continues to proactively provide the public with information and education on the value of professional pest management through its media relations, public service announcement, advertising and online communications programs it conducts on behalf of the National Pest Management Association. It actively manages the consumer website, PestWorld.org, and social media channels as @PestWorld on Facebook, TikTok, Twitter, Pinterest and YouTube. For more information, please visit PPMAMainframe.org or NPMAPestWorld.org/PPMA.

About the National Pest Management Association

The National Pest Management Association (NPMA), a non-profit organization with nearly 5,000 members from around the world, was established in 1933 to support the pest management industry’s commitment to the protection of public health, food, and property. This commitment is reflected both in the continuing education of pest management professionals and the dissemination of timely information to homeowners and businesses. Learn more at www.npmapestworld.org.